ABOUT
THE WOMAN BEHIND THE WEBSITE
A Calgary-based marketing and communications specialist with over 15 years of experience, April is known for her strong leadership qualities and unwavering positive attitude. April is excellent at strategizing, focusing on details, taking initiative and resolving problems. She thrives under pressure and seeks out opportunities where she is able to engage in multiple projects and take on new challenges.
Growing up in a military family, April has a unique perspective having had the opportunity to live throughout Canada and quickly adapt to new communities. No matter where April has lived she has always fully immersed herself in the community, and in turn, local volunteer work. She previously volunteered as an Environment Crew Coordinator at the Calgary Folk Festival (2015-2022), leading a team of volunteers in teaching the public proper ways to reduce waste through recycling and compost (not to mention getting her hands dirty with a bit of trash sorting). She now volunteers as for Calgary Pride and as a general volunteer for various organizations when opportunities arise.
Struggling to figure out what to do with her life, as we all do when we’re about to graduate high school, April found herself drawn to journalism and took on a mentorship at the Medicine Hat News. She went on to seek out experience in radio, interning at Medicine Hat’s Rock 105.3, and then taking on a full-time position as the summer cruiser host and promotions lead at Medicine Hat’s CJCY 102.1 (formerly 102.1 The Lounge).
Committed to furthering her education and becoming an expert in her field April picked up her bags and moved to Calgary to work on her communications degree at Mount Royal University. During her time at Mount Royal, April worked for the award-winning Calgary
Journal, and took on a variety of roles throughout her four years including reporter, editor, photographer, social media manager (Fall semester 2013) and art director (Winter semester 2014).
Going into her third year of university she applied for a prestigious ministerial internship through the Government of Alberta. She was accepted into the program and spent the summer working with both the Ministry of Culture and the Executive Council. Following her internship she was offered a part-time Communications and Administrative Assistant position with the Executive Council based out of their office in Calgary at McDougall Centre, moving into a full-time position after graduation. During her tenure at McDougall Centre she had the opportunity to experience the volatile and thrilling nature of politics and government first hand and enjoyed working for several different provincial premiers.
Following her exciting and invaluable time working in the Premier’s Office, April expanded her personal freelance business — supporting non-profits, public sector clients, and small businesses with strategic marketing and communications. She also began a full-time contract as a Marketing Coordinator at Stantec, then transitioned into B2C marketing as the sole Marketing Specialist at Lexus of Royal Oak. From there, she joined The Rec Room (Cineplex Entertainment L.P.) as a Marketing Manager, where she led local strategy and built partnerships with major Calgary organizations like the Calgary Stampede, Calgary Pride, Calgary Expo, and GlobalFest. After Cineplex, April became the Senior Marketing & Communications Specialist at Agilus Work Solutions, where she led brand strategy and content development across multiple business lines and supported the company’s post-acquisition brand integration. She now works as a Senior Proposals Advisor at CIMA+, where she collaborates with senior leadership on pursuit strategy, writes and develops high-value proposals, and leads internal AI literacy and enablement initiatives.
In her downtime, April enjoys singing with Calgary's Cool Choir and exploring music as both a creative outlet and emotional anchor. A lifelong lover of stories, she is currently working on her debut novel, which she describes as "1984 meets The Hunger Games." Although she's a natural extrovert, she also values introspective practices including journaling, piano, yoga, and long walks with her dogs and husband.
April holds a Bachelor of Communications degree from Mount Royal University with a major in Journalism, minor in Philosophy. She also holds an Associate of Arts diploma from Medicine Hat College, and is continuously learning via free courses online and through her memberships with the Canadian Public Relations Society (CPRS), International Association of Business Communicators (IABC) and the Calgary Marketing Association (CMA).